IATA Airport Marketing & Corporate Communications Strategies

IATA Airport Marketing & Corporate Communications Strategies

Duration: 5 days

Airports operate in a highly competitive environment, and are increasingly generating revenue through ancillary services. Using the latest marketing methods, this course provides tools to maximize profit within your catchment area by attracting retailers and service providers. Learn to customize your marketing campaigns to bring in new airlines and a higher flight frequency.

What you will learn

On completion of this course you will be able to:

•  Market your airport to airlines, retailers and passengers
•  Use market research tools
•  Prepare and develop a marketing plan
•  Design customized marketing campaigns
•  Apply key marketing theories and concepts to your business

Course content

• Strategic marketing and business planning
• Airline route analysis
• Marketing process and planning
• Marketing intelligence and market data
• Airline management concepts (Passenger traffic analysis, Route capacity, Revenue and cost projection, etc.)
• Airline product specifications
• Air services development
• Joint marketing promotions
• Retail marketing
• Airport land development objectives
• Property marketing
• Achieving differentiation
• Marketing roles and responsibilities
• Outsource and contract management approaches

Who should attend

This course is recommended for:

•  Civil Aviation Authority representatives
•  Route Development Managers
•  Marketing agencies, customer-research firms
•  Business development professionals at airport operators
•  Airport and aviation industry managers related to marketing and commercial functions

Certificate awarded

An IATA Certificate of Completion is awarded to participants obtaining a grade of 70% or higher on all exercises and exams. A special distinction is awarded to participants obtaining a grade of 90% or higher.

For registration and inquires :

[email protected]