Oman Airports attends ITB Berlin 2024

Oman Airports, Sultanate of Oman: Oman Airports participation in the 2024 ITB Berlin convention from 5 – 7 March forms a highlight for the Sultanate of Oman, as the country proudly stands as an official partner and guest of this prestigious international tourism industry event.

The Sultanate’s participation at the 2024 ITB Berlin was led by the Ministry of Heritage and Tourism, as well as the attendance of more than 70 Omani organizations. This reflected the cooperation of the Ministry and the private sector to present an integrated image of the Omani tourism ecosystem and its many attractive opportunities.

In a statement distributed by Oman Airports, the company’s CEO, Sheikh Ayman bin Ahmed Al Hosni, explained that the participation in this global event – which brings together more than 180 countries – comes as part of a strategic plan of solidarity with national efforts to promote Oman's enormous tourism potential as a preferred destination in the region, that benefits from many unique factors such as a rich and authentic culture, beautiful natural regions, and advanced infrastructure.

The CEO added that the team in the Commercial Operations Unit at Oman Airports is continuing its efforts to attract new airlines and operate new direct destinations during 2024, in close cooperation with strategic partners, to enhance tourism activity and facilitate access to Oman.

These efforts come at an ideal time, as Oman's tourism sector continues to grow, setting a record of 4 million visitors in 2023. This progress reflects the increasing positive impact of air traffic and promotional initiatives undertaken by the Ministry in collaboration with all partners, including Oman Airports, to promote Oman as a leading global tourism destination.

In light of this positive atmosphere, Sheikh Al Hosni, the CEO, emphasized Oman Airports’ leading role in working closely with local and international partners to expand flight networks, which is expected to contribute to an increase in the flow of tourists and visitors to Oman, further strengthening its position as an attractive tourism destination in the region.

The CEO also pointed out that new developments in the services offered by its airports will enhance the traveller experience by providing innovative and advanced services that meet the expectations of international visitors.

Oman Airports continues to emphasize its commitment to sustainability and innovation as the foundation of all its activities and future aspirations, with a focus on delivering exceptional travel experiences that reflect Oman's authentic culture and rich heritage as part of its efforts to effectively contribute to the objectives of Oman's Vision 2040, which prioritizes the tourism sector for economic and social development.

In conclusion, Sheikh Al Hosni emphasized the importance of Oman Airports’ participation in this year's ITB Berlin as an official partner, stressing that this participation will contribute to strengthening Oman's brand globally, while reflecting the efforts of its stakeholders in attracting tourists and investors from all over the world, and while paving the way towards a promising future for tourism in Oman. The event is viewed by Oman Airports as an ideal opportunity to showcase the high-quality developments and initiatives undertaken by the company, that provide a unique and rich visiting experience for visitors from around the world.

These steps come as part of Oman Airports commitment to support and implement its comprehensive strategy, of which integration with the Ministry of Heritage and Tourism is one of its main pillars, by enhancing the infrastructure of airports, improving the provided services, and expanding the destinations network, while seeking to increase the attractiveness of Oman as a distinctive tourist destination that has sustainable growth and many opportunities.

The CEO added that the success achieved by Oman Airports in such international events reflects the strength and quality of the services it provides, and highlights its leading role in the development of the aviation and tourism sector; it also indicates the company’s confidence that ITB Berlin will open up new horizons for international cooperation, while enhancing Oman's position as a leading tourist destination globally.

In conclusion, the CEO of Oman Airports expressed his appreciation to all the partners and participants who contributed to achieving this joint success, which provides an ideal illustration of a prosperous future for the Omani tourism sector.